What you’re seeing here is a Velvet Purple exterior, courtesy of Audi Exclusive.The color is by no means new to Audi, but this is one of the few times we’ve seen it on the all-new A8. In fact, the only other time we saw this car wearing this particular shade of purple was during one of its first video reviews, last Autumn.

According to the Audi Forum in Neckarsulm, this A8L is the 50 TDI quattro version, which we all know is powered by a 3.0-liter V6 turbo-diesel unit, producing 286 PS (282 HP) and 600 Nm (443 lb-ft) of torque. It’s enough to send this 5.3 meter (17.3 ft) long two tonne (4,400 lbs) car from zero to 100 km/h (62 mph) in 5.9 seconds