SuperCar Week, the annual weeklong series of auto enthusiast events held throughout Palm Beach, rolls in with it’s most significant series of events in it’s 6th years.

The nine days of VIP and free to the public events, Jan 2- 10, 2016, all lead up to SuperCar Week’s Grand Finale event, Sunday January 10th, on the new $30,000,000 West Palm Beach Waterfront, where over 500 selected vehicles (75% private owners and car clubs) and 60,000 plus general admission spectators and 1000 VIPs attend.

“The Finale Sunday event is designed as a cityscape of vehicles,” said Neil London, President and Executive Producer. “Along the one mile waterfront, there’s: SuperCar Street with the latest supercars, exotics and luxury brands, i.e. McLaren, Ferrari, Aston Martin, Lamborghini, Porche, Jaguar, BMW, Rolls Royce etc. and this year including, Pagani and Lotus, Muscle Beach, Memory Lane for classics, Corvette Court, Viper Blvd, Green Street for electrics, ArtCar Ave. and a Race Village for racecars and teams and driving experience event producers.” SuperCar Week’s Presenting Sponsors are the City of West Palm Beach, Palm Beach International Raceway and IHEART Media, and its mission is to define Palm Beach County as a premier auto enthusiast travel destination each second week of January.

Starting off the New Year, Saturday, January 2nd, 2016, there’s a Cars & Coffee morning event at Lamborghini Palm Beach and then SuperCar Week’s VIP Kick-Off Party at Host Hotel, the TIDELINE OCEAN Resort & Spa will celebrate the sponsors and the Palm Beach social elite with their themed event, “Heels & Wheels”, paying tribute to women in motorsports. Special guests include professional land, air, sea racing champion, Lisa Mathews and author Ava Roosevelt, “The Racing Heart”.